Baking A Difference Terms and Conditions

Edmonds & Chelsea Sugar #BakingADifference Initiative


Your entry into and participation in any Facebook or Instagram Competition communicated via any post on the Edmonds and Chelsea Sugar Facebook or Instagram pages that links to these T&Cs (Competition Post) is deemed acceptance of these Terms and Conditions which includes any information on how to enter and Donations.

Who can enter?

Entry is open to residents of New Zealand.

Promotional Period

Each promotion will commence at 4.00pm Wednesday 18 November 2020 and end at 11.59pm Sunday 20 December 2020 (Promotional Period).

How to enter?

To enter any Promotion and ensure your entry is counted, you must during the Promotional Period,

  1. Bake a baking creation using Edmonds and Chelsea Sugar products;
  2. Take a picture of your baking creation, and include the Edmonds and Chelsea Sugar products in the picture; and
  3. For Facebook: Share your creation using #BakingADifference in the comments of the designated Facebook post on either the Edmonds or Chelsea Sugar Facebook pages.


For Instagram: Share your creation using #BakingADiffrence on Instagram tagging in @edmondscooking and @chelseasugarnz

Edmonds and Chelsea Sugar will donate $10 to The Salvation Army for each valid entry up to a maximum of $20,000.00.

You are not permitted to use any automated entry software or any other mechanical or electronic means that allows you to automatically enter or enter repeatedly and you are responsible for any associated costs such as internet access.

Post settings must be public

Entrants should ensure that their Instagram or Facebook post settings (whichever is applicable) are set to ‘public’ in order for the Promoter to receive and count their entry and communicate with them. If post settings are ‘private’, entries will be deemed not to be received and will not be counted. Neither the Promoter nor any other entity associated with this Promotion will be responsible for any late, lost, misdirected, corrupted, incomplete or incorrectly submitted entries.


Each donation will be valued at $10 and will be provided to the The Salvation Army (The Beneficiary) at the end of the Promotional Period. The Value of all donations to be provided to the Beneficiary during the Promotional Period is capped at NZ$20,000.

Your entry

You promise and warrant that all the details submitted with your entry are true and correct, and, if you post or upload a photo or written response; that you have all of the necessary rights, consents and licences to grant the rights to the Promoter as set out in these Terms and Conditions; your entry is original, solely your own and has not been communicated to the public before; your entry does not infringe the intellectual property rights of any third party; and the exercise of any rights granted by you to the Promoter is at the complete discretion of the Promoter, including any communication of your entry to the public.


By submitting your entry, you grant the Promoter and its licensees and assignees a perpetual, world-wide, royalty free, licence to exercise all rights (including intellectual property and privacy rights) to your entry and any other material provided by you to the Promoter in relation to the Promotion at any time, including reposting or republishing. You consent to your entry being edited or adapted or modified at any time and in any manner by the Promoter or its agents, licensees and assignees.

Facebook terms

Entry into any promotion on the Edmonds and/or Chelsea Sugar Facebook pages is dependent on you following and acting in accordance with the Facebook Statement of Rights and Responsibilities, which can be viewed at: Please note that you do not have to tag your friends or share any content on your page or a friend’s page as part of any entry.

Instagram terms

Entry into any promotion on the Edmonds Cooking and/or Chelsea Sugar NZ Instagram pages is dependent on you following and acting in accordance with the Instagram Terms of Use, which can be viewed at:

No endorsement

You acknowledge and agree that the Promotion is in no way sponsored, endorsed or administered by, or associated with any software, application or website used to enter the Promotion, including Facebook and Instagram. If you use any software, application or website to enter the Promotion, that use is subject to any applicable terms of use. In the event of any inconsistency between such terms and these Terms and Conditions, these Terms and Conditions will prevail.

Promoter’s rights

The Promoter reserves the right to: disallow entries in its absolute discretion; verify the validity of entries and determine the eligibility of entrants (including an entrant's identity) and to disqualify any entry or refuse to award a prize where dishonest or misleading details have been given by an entrant, or where an entrant has behaved in a fraudulent or dishonest manner, or otherwise than in accordance with these Terms and Conditions or the spirit of the Promotion; to terminate this Promotion or amend any aspect of this Promotion (including the Donation) without notice at any time in its sole discretion in the event that this Promotion or any aspect of this Promotion cannot be reasonably conducted as planned; and enforce any of its rights at any stage and failure to do so does not constitute a waiver of those rights.


The Promoter shall not be liable for any loss or damage whatsoever which is or may be suffered (including but not limited to indirect or consequential loss) or for personal injury which is or may be suffered or sustained, in connection with participation in the promotion or accepting any prize, except for any liability which cannot be excluded by law.


As a condition of participating in a promotion, each entrant indemnifies the Promoter, all organisers, sponsors and all other persons and organisations associated in any way with that promotion against all claims, damages, liabilities, costs and expenses (including legal fees on a solicitor and client basis) which the Promoter may incur arising out of the winner’s participation in the Promotion and/or participation in a prize, howsoever caused.


By entering the promotion you consent to the use of your name, likeness, image or voice in any media for an unlimited period of time without remuneration for the purposes of the Promotion and promoting any products manufactured, supplied or distributed by the Promoter.


The information collected about entrants in the course of the Promotion has been requested to enable the Promoter to conduct the Promotion in accordance with these Terms and Conditions (including publicity), and for promotional purposes.  All personal information collected will be in accordance with the Goodman Fielder Privacy Policy which can be found here:

Your personal information

A request to access, update or correct any information should be directed to the Promoter at their address set out below.


In the event of other terms and conditions being provided in relation to any promotion run on the Edmonds and/or Chelsea Sugar ] Facebook or Instagram page, or other social media platform (Other Terms), any inconsistency between such terms and these Terms and Conditions, the Other Terms will prevail.


The promoter is Goodman Fielder New Zealand Limited of 2/8 Nelson Street, Auckland CBD, Auckland 1010 All decisions of the Promoter are final and no correspondence will be entered into.